Tag Archives: oped

Navigating Crises So The Media Doesn’t Break Your Brand or Business

(Newswire.net — December 7, 2017) — Sexual harassment’s recent #MeToo campaign has thrown numerous brands, businesses and personalities into a “crisis” that will either break, shape or benefit them. The difference will be how well the brands were prepared, and how well they responded to internal and external audiences, and especially the traditional and social media.

 Today, perhaps more than ever, businesses must plan for crises of all kinds, even for those that appear to “come out of nowhere.” However, there are guidelines and public relations strategies that advises CEOs, marketing executives and entrepreneurs how to be at your best when its needed the most.

In my 25 years, I’ve been pulled into a number of PR crises on behalf of clients, for example:

  • Addressing Hurricane Irma’s impact on Saw Palmetto crop in Florida
  • NFL concussion and drug abuse lawsuits, representing 3,500 athletes and advisors in the case
  • Avoiding a financial battle with the 800 lb. gorilla competitor
  • Rebuilding from fire that burned down manufacturing plant, inventory and fatalities
  • Sexual harassment lawsuit that threatened a community uproar

This experience has taught me to be alert, and ask the difficult questions before anyone else does or anything comes up. It can be uncomfortable when addressing questions and finding earnest replies, but it’s a critical exercise in today’s age of social media where one bad review can ruin a business. 

Considering the difficulty of planning for the inevitable and everything imaginable, here are a few guidelines to navigating crises and winning public opinion.

1. Know the Rules. We have to agree on a framework for understanding this conversation. Loosely interpreting Walter Lippman’s famous “Triangular Relationship” of how public opinion is formed in the media: An action causes a public to create a perception, which drives their behavior. 

For example, media reports of the alleged misconduct among noteworthy TV personalities may ultimately undermine their future — example: Netflix recently suspended production of additional House of Cards episodes due to issues involving the show’s star Kevin Spacey.

2. Face the Truth. The best way to win over media and public perception is with the expeditious delivery of the truth, cooperation and maintaining a value of transparency. Task your resident writer or PR professional with preparing 3-5 “core messages” that will be points to emphasize that support the brand based on the facts. Receive the best media training you can afford, to come across as authentically as your message. And, so your message doesn’t get lost because of poor delivery.

3. Plan for Each Type of Crisis. Although every crisis differs, they come in four categories to plan for:

  • Imminent – Threats you can imagine, inevitable
  • Immediate – Unexpected, sudden crises
  • Emerging – New threats that develop
  • Sustained – Persistent cases with modulating public opinion

4. Plan for the Worst. Imagine realistic scenarios for your business handling the following types of crises:

  • Natural
  • Technological
  • Accidental
  • Crimes of malevolence
  • Management control, succession
  • Management judgement
  • Confrontational

5. Avoid these Traps.

  • Hesitation — Perceptions develop while waiting to respond.
  • Obfuscation — Confusing matters further only leads to a negative perception.
  • Retaliation — Increasing tensions can add weight to negative perceptions.
  • Equivocation — Ambiguous language comes across as dishonest.
  • Pontification — Creates vulnerability should facts tell different story.
  • Confrontation — Can give power to the alternative position.
  • Litigation — Costly to maintain positive perception through lengthy lawsuits.

Lastly, surround yourself with quality people you can trust. Crises tend to bring out all kinds behaviors and responses, so even if you aren’t ready for the next crisis, you know who you can call for help. 

In my practice, I work with very talented experts in crisis communications, like Amy Hesser of Hesser Communications based in Chicago, who was named as one of “The Top 25 Most Powerful Women in the New Economy,” by i-Street Magazine, and The Chicago Sun-Times.

“It’s important for companies of all sizes to recognize how critical  and permanent everything that appears about them in the public realm really is today.  Whether it’s a positive article or a negative one, it’s going to come up via search for the foreseeable future and impact a given brand’s ability to do business very directly. That’s why we recommend media coaching for company spokespersons as a prophylactic measure – before a crisis hits.”

-end-


About David Jahr, APR

David Jahr, APR is a distinguished ghostwriter and public relations PR master promoting the mind, body and soul. He has helped write and/or launch three New York Times best-selling books, and related websites. This includes The Daniel Plan (danielplan.com) with best-selling celebrity authors Rick Warren, Drs. Mehmet Oz, Daniel G. Amen and Mark Hyman. David has more than 25 years experience representing some of the largest corporations in the world, familiar brand names, new company startups and high-profile celebrities and experts. The “APR” initials represent Accredited in Public Relations by the Public Relations Society of America (PRSA), recognizing experience and education in the field. Connect with David here.

Source: http://newswire.net/newsroom/oped/00098949-navigatingcrises.html

Bad News for NATO, the EU Military Project is Afoot

(Newswire.net — November 20, 2017) — While NATO grows its member list by spreading to eastern EU countries such as Montenegro, a word from Brussels is that the need for EU military is reaching the must have point.

Last week EU officials in Brussels convinced 23 members of the 28-strong entity to join the Permanent Structured Cooperation (PESCO) defense initiative.

“The European Security and Defense Union will help protect our Union, which is exactly what EU citizens expect,” argued European Commission President Jean-Claude Juncker, who has been campaigning for PESCO for several years.

Mainstream media in the US suggests that sluggish policy by president Trump’s administration towards the EU propelled the idea of an independent EU military. However, the truth is that it is against EU’s strategic, geopolitical and economic interests to confront Russia simply by following the (NATO) leadership.

The president of the EU Commision Jean-Claude Juncker said Wednesday that EU should get “a functioning European Defence Union” by 2025. “We need it and NATO would like us to have it,” he added. 

 “The European Union should also have more influence on the world stage. But it needs to be able to take its foreign policy decisions more swiftly,” said Juncker.

We can sense the roots of disagreement with US-led NATO interventions back in 1999 after Clinton’s decision to launch airstrikes against Serbia, the constitutional nation in Yugoslavia, an US ally from World War I and II.

Ironically, Clinton’s administration helped Germany destroy Yugoslavia, the country that played a significant role in preventing Adolf Hitler’s aspiration towards Europe. These events were precedent in so many ways: It was the first time Germany took a military action against a sovereign country since WWII. Also, NATO used military force to occupy a territory of a sovereign country by allowing Kosovo (a province of Serbia) Albanians to unilaterally declare independence.

The effects of that move have carried over to the crisis in Ukraine, after Russia declared Crimea its territory, and in Spain where Catalonians voted for independence. However, this was not aligned with NATO’s interests in the EU, thus the project ‘independent Catalonia’ failed, at least for now.

Maybe the most important consequence of these historical events is bypassing the International law by acting without approval of the UN.

This led to a continuation of NATO acting outside UN approval, such as in Libya in 2011, to the point that the US ambassador to UN openly declared the US above International law by saying US and its NATO allies will intervene with or without consent of the United Nations Security Council, to fight for “justice.”

“With the unity of this council, or alone, unrestrained by Russia’s obstructionism, we will continue to fight for justice and accountability in Syria,” Haley said, referring to Russia’s vetoing of the draft resolution on the extension of the Syrian chemical weapons probe on Friday.

This, however, wasn’t received well by allies from the EU, which in turn suffers terrible consequences of US leadership in NATO. The debate surrounding NATO’s evolution from a collective defense alliance to an organization primarily concerned with managing crises centers around the world, including Europe, is questioned by the highest ranking officials in the EU parliament.

Presently, Brussels seems to have very little control over EU foreign policy objectives, except where and when they meet Washington’s national interests.

Trump’s “America First” political philosophy, often directly opposite from EU’s vision of a “free world” contributed only towards catalyzing the idea behind a EU military force which would secure EU interests, which are in fact more aligned with Moscow than Washington.

Source: http://newswire.net/newsroom/oped/00098711-bad-news-for-nato-the-eu-military-project-is-afoot.html

Charity T-Shirt Campaigns Raising Money and Awareness

(Newswire.net — June 20, 2017) — If you’re anything like me, every time you see someone wearing a t-shirt with a charity slogan the first thing that crosses your mind is, “What good will that do?” Then, if you’re exactly like me, you’ll come home, do some research, and write up a thinkpiece on the subject.

From “This is what a feminist looks like” to Red Nose Day, charity t-shirt campaigns have been around so long, it feels like they predate the concept of charity itself. These t-shirts help the wearers demonstrate that they are ethical, caring people, but what do they do for the charities?

This is what a successful charity t-shirt campaign looks like

Following the 2016 Presidential elections, fundraising for causes set to be cut by the 45th President (or as I prefer to call him, P45) has gone into overdrive. A case in point is the t-shirt which followed Republican Senator Mitch McConnell’s silencing of Democratic Senator Elizabeth Warren earlier this year.

McConnell had essentially found a legal loophole that allowed him to tell Warren to shut up without actually saying it. He justified his actions saying this: “She was warned. She was given an explanation. Nevertheless, she persisted.”

You don’t need to be a professional Social Media Manager to recognise the mountains of meme potential in that statement, and one t-shirt designer decided to use the new slogan against the Republicans. He made a “Nevertheless, she persisted” t-shirt, sold over 30,000 of them and gave all of the profits to Planned Parenthood—an organisation that not only helps a lot of women, but was marked for death by the GOP. The amount raised at the time the story was covered by Time was $300,000.

Since the Red Nose Day t-shirts are made in collaboration with different retailers, it is even more difficult to find out how much money they make. Sainsburys may have raised £11,612,117 for Red Nose Day, but we don’t know how much of that came from their tie-in t-shirts and how much of that came from staff dressing up and shaking buckets at the door.

Regardless of how much these t-shirts made, they definitely served one purpose: they raised awareness. Absolutely no one has Red Nose Day marked down in their calendar every two years. Red Nosers have to rely on adverts and t-shirts to clue them in on the return of their beloved comedy/charity crossover event.

What’s more important: raising money or raising awareness?

Gender rights group The Fawcett Society’s “This is what a feminist looks like” campaign was very high profile, with political heartthrob Ed Milibabe wearing it in the halcyon days of peak Milifandom and the then-Home Secretary unconvincingly sporting hers long before the onset of Theresa May-nia. The organisation only talks in vague terms of how much money was raised, but they do ensure us that the campaign will help them continue their work.

Perhaps the awareness these t-shirts raise could be more important than the money they can make. Emma Watson aside, not many people have “fight for the rights of women today” written in their calendar (though maybe they should). But when they see Ed Miliband walking by in his favourite feminist t-shirt, they will likely remember the importance of the message.

In a meta twist, t-shirt manufacturers themselves have pointed to charity t-shirt campaigns by the likes of Planet Money, who campaigned to raise awareness for the way clothing is made and sold. Each t-shirt came with a QR code that gives wearers detailed information about its journey from cotton to clothes store. Regardless of whether they raise any money, campaigns like this are valuable in raising awareness for their causes.

So is there any need for all the cynicism?

Yes, if only because there’s always room for cynicism. The “This is what a feminist looks like” t-shirts began getting the wrong kind of attention, following a Daily Mail expose which claimed the shirts were manufactured in a Mauritian factory that mistreats its workers.

Since even Wikipedia has decided the Daily Mail cannot be trusted for facts, it is best to take this with a pinch of salt. It emerged that said factory was relatively ethical by the clothing industry’s frankly shocking standards. Speaking on the scandal, an activist from Labour Behind the Label told the Guardian, “If what you want is a quick turnaround T-shirt that you can sell in your shop then trying to buy one ethically is a more or less an impossible task.”

Campaigners should support ethical manufacturing and collaborate with organisations like Labour Behind the Label to make sure their manufacturing is as moral as their cause. That way we might see what the perfect charity t-shirt campaign looks like.

Source: http://newswire.net/newsroom/oped/00096833-charity-t-shirts.html

Global Citizenship for a Sustainable Economic Future

(Newswire.net — January 6, 2017) — Caribbean citizenship by investment (CBI) programmes are among the best in the world. With the option of investing in real estate or contributing directly to national foundations and trusts, qualified applicants can be granted citizenship in as little as 90 days. Owing to its simplicity, low cost, vast global mobility and quality of life, Grenada’s CBI programme was last year ranked first globally.

CBI programmes benefit the Caribbean economy

A recent Fortune​ ​article claimed individuals spent nearly $2 billion in 2014 on CBI programs, contributing millions of dollars to the Caribbean economy.

A significant percentage of the millions generated by such programmes are used to fund various development initiatives across a range of sectors through such enterprises as the ​St Kitts & Nevis Sugar Industry Diversification Foundation​, designed to help the government transition from sugar as the main industry to a more diversified economy.

To apply for CBI in Grenada, for example, investors must contribute a minimum of $200,000 to its National Transformation Fund. The NTF finances various projects in Grenada for the benefit of its many industries, including tourism, agriculture and alternative energy.

Economic lifelines

As discussed by leading global real estate experts Kingsland Global, a common reason countries have increasingly introduced CBI programmes is because of an economic slowdown and “the virtual disappearance of traditional funding sources.”

Meanwhile, Dr Anthony, former Prime Minister of St Lucia, cited “the persistent decline in foreign direct investment caused by the world financial crisis” as the grounds for his government deciding to initiate a CBI programme.

​The programmes generate investments and jobs to and put countries the road to sustainable growth and development. Such programmes have become an economic lifeline in these nations, raising substantial revenue for the governments concerned. 

For St Kitts & Nevis, the program generated nearly a third of the government’s revenue in 2015—approximately $74 million—and became so successful that St. Kitts emerged from the global financial crisis far ahead of its neighbours in the Caribbean. “It’s been a complete transformation,” says ​Judith Gold​, head of an International Monetary Fund mission to the country. That’s no exaggeration—in 2006 the government had been the third most indebted on earth.

In Dominica, $279.8m in revenue was realised in the financial year 2015/2016. Funds have allowed for post-tropical storm Erika rehabilitation works, including the rehabilitation of Douglas Charles airport.

The benefits of CBI haven’t gone unnoticed: In 2014 alone, new citizenship and residence programmes were introduced in Portugal, Cyprus and Greece that either allow direct citizenship by investment or offer alternative routes to citizenship for wealthy investors in the EU.

Long term gains

Since 2006, programmes have matured owing to international agents ensuring probity and insurance of commercial sustainability. Today, Citizenship by Investment programmes facilitate long-term investment and residency to bring long term gains for local economies.

According to CS Global Partners, it’s a means of transforming economies to become ever more prosperous and independent. “The NTF finances various projects in Grenada for the benefit of its many industries, including tourism, agriculture, and alternative energy. Having made a donation to the NTF, investors are left with a true sense of having contributed to their new nation’s well being.”

More than that, CBI-funded initiatives are in the rare position of being able to operate as debt free businesses going forward. This is a major economic sustainability factor.

Source: http://newswire.net/newsroom/oped/00094710-global-citizenship-for-a-sustainable-economic-future.html

Sunday Jan.1 – Are you hung-over?

(Newswire.net — January 1, 2017) Darien, CONNECTICUT — Another New Years Day headache! Maybe you had too much to drink last night. Then again maybe you had nothing at all to drink. Either way a headache is a painful event you could do without. First of all, if you are in any way shape or form human you will want to brush your teeth. Then if you had too much to drink put a few ounces of cider vinegar into a quart of water and drink it down. You may want to repeat this a few times this morning. The electrolytes in the cider vinegar will replenish the electrolytes lost due to your being over served the night before. You may try Gatorade as well but the cider vinegar has no glucose giving the over worked and under appreciated liver a break. The water will re-hydrate your brain which right now is angry at you for not drinking in moderation on New Years.

Your liver is this big filter. The more toxins you poured through this filter will determine how dehydrated you are. Your body doesn’t have a way to store alcohol, so it has to move alcohol to the front of the metabolizing line. This is why it affects your liver, as it’s your liver’s job to detoxify and remove alcohol from your blood. Greater levels of fluids are required to get the garbage out through the process of urination which is why you are one thirsty puppy right now.

Next best thing to do is eat some protein and fat. A bacon, egg and cheese will sound real good after you get the cider vinegar and water into your system. I am sure you can get some delivered by Seamless. Tip heavier then usual, the guy delivering your food was not out the night before misbehaving like you. Remember you earned this headache.

There is no fun being hungover so you might as well watch something funny on TV. Before you lye down, pull the curtains down. Make the room nice and dark. Take the house phone off the hook. Make sure your cell phone is charged. Now get comfortable and take a nap. You probably won’t get quality REM sleep but you will recharge those drained batteries. When you wake up hit the cider vinegar again and take a long shower. In a few hours you will almost be human again. Try not to be over-served again or at least wait until next week. Have a Healthy Happy New Year.

Core Health Darien

551 Post Road
Darien
Darien, CONNECTICUT 06820
United States
2036563636
mckaydarien@yahoo.com
http://www.darienchiropractor.com
Source: http://newswire.net/newsroom/oped/00094646-headache-relief-stamford-norwalk.html

Los riesgos de aplicaciones de software heredadas

(Newswire.net — October 27, 2016) — Generalmente, el proceso de modernizar un software heredado que ya no recibe soporte ni mantenimiento es considerado de alto coste y largo. Sin embargo, no actualizar ni migrar a una tecnología más moderna podría generar problemas importantes a nivel corporativo.

Un gran numero de organizaciones sigue usando software heredado durante años o incluso décadas. Las razones son varias. La compañía ha invertido en un producto al cual intenta sacar el mayor partido posible y, por lo general, los empleados tienen ya conocimientos avanzados en el uso del software actual, por lo que implementar un software nuevo implicaría más tiempo y costes para la formación de esos trabajadores. Además, puede que el nuevo software funcione en un sistema heredado específico, el cual también necesitaría actualizaciones. Asimismo, la compañía puede haber desarrollado incluso aplicaciones especializadas de las cuales depende el software heredado – una situación que hace aún más difícil la decisión de migrar.

Sin embargo, a pesar del gran número de razones a favor del uso de software heredado, las desventajas son demasiado importantes para ignorarlas. De hecho, dos de los inconvenientes más importantes del software heredado incluyen el riesgo de seguridad que conlleva y las posibles pérdidas financieras a causa de operaciones de negocio críticas afectadas.

Las principales desventajas del software heredado

Dependencia de la plataforma heredada. En ocasiones, el producto heredad funciona únicamente en un entorno heredado. Por ejemplo, un gran número de productos de software heredados no funcionan en Windows 7 ni en versiones superiores de dicha plataforma. En esos casos, el software heredado no supone ninguna vulnerabilidad, pero la compañía sí corre más riesgos de seguridad debido a la dependencia entre el software heredado y la plataforma heredada.

Finalización de soporte – Normalmente, en algún momento, el proveedor del software heredado decide terminar el servicio de soporte del producto en cuestión, lo que significa que, desde ese momento, los riesgos de seguridad permanecen sin detectar o no se toman medidas para solucionarlos.

Un buen ejemplo es el software documental heredado de Adobe Central (Accelio Central / JetForm Central). En ese caso, numerosas compañías que están utilizando dicho software heredado han detectado que la nueva actualización de seguridad de Windows-– Microsoft Patch KB3170455 – ocasiona un fallo en las aplicaciones a la hora de imprimir. Esta situación, en un gran número de casos, está afectando críticamente a los procesos documentales de esas empresas.

Recientemente, Adobe ha finalizado de manera permanente los servicios de soporte y mantenimiento para su software Adobe Central, lo que significa que no desarrollará ninguna corrección más para el producto. Como otras compañías de software, Adobe comunicó el calendario de finalización del soporte a todos sus clientes hace mucho tiempo. Sin embargo, muchas de las compañías afectadas no han tomado acciones al respecto. De hecho, muchos departamentos de TI no tienen en cuenta las implicaciones indirectas que el software heredado puede conllevar y consideran por tanto que no hace falta modificar planes o mejorar el software actual. Si hubieran planeado con antelación y hubieran investigado posibles alternativas para reemplazar el software heredado, sin duda se habrían encontrado en una posición mucho mejor.

La única solución para aquellas compañías que usen Adobe Central será buscar, cuanto antes, un software que reemplace adecuadamente al producto actual, puesto que no instalar la actualización KB31700455 de Windows implica riesgos de seguridad importantes. Si algún hacker consigue entrar en el sistema corporativo, las consecuencias a nivel operacional y de negocio podrían ser impactantes, desde problemas locales, hasta pérdidas importantes de datos, robo y fraude.

Teniendo en cuenta los riesgos mencionados anteriormente, ningún director de TI responsable dudará de la necesidad de implementar la actualización KB31700455 de Microsoft, pero ¿cómo se puede manejar el problema de este patch para los procesos de impresión afectados? Una empresa no puede parar sus operaciones sin sufrir pérdidas, así que se requiere una solución rápida. Y, mientras tanto, la compañía estará expuesta a diferentes riesgos de seguridad hasta que haya podido implementar la actualización de Windows.

La falta de escalabilidad y flexibilidad– Utilizar aplicaciones flexibles y escalables es importante para cualquier organización, porque este tipo de software evita que se pierdan recursos e inversiones valiosos al adaptar las aplicaciones a nuevas necesidades de negocio. Desgraciadamente, es común que el software heredado no pueda modificarse o expandirse para satisfacer esos nuevos requisitos. Además, debido a la codificación fija de la mayoría de los productos heredados, dichas aplicaciones tienden a ser altamente inflexibles e incapaces de seguir el alto ritmo de los avances en la compañía.

Un buen ejemplo son las grandes compañías que necesitan enlazar sus aplicaciones heredadas con un nuevo software de comercio electrónico. Algunas organizaciones deciden iniciar un proceso caro para el desarrollo de patches individuales para su software heredado, mientras que la mejor solución es buscar software más moderno y escalable que reemplace el producto actual.

Falta de regulación: El software heredado posiblemente no sigue las nuevas regulaciones legales. Y si lo hace, dejará de hacerlo en breve con casi total seguridad. En el caso del software documental, se deben tener en cuenta las nuevas regulaciones legales para el almacenamiento de los datos, firmas digitales y la distribución segura de datos, entre otras. De hecho, la lista de nuevas regulaciones y marcos legales para el almacenamiento, backup y distribución de datos está creciendo más que nunca. Existe, por ejemplo, una reforma en el Reglamento General de Protección de Datos elaborado por el Consejo Europa, la cual afecta de manera importante al almacenamiento de datos, y la Ley de Responsabilidad y Portabilidad del Seguro de Salud expone unas indicaciones muy exigentes referente a los métodos de almacenamiento y backup de datos sobre salud personal en los EE.UU.

La solución: migración hacia software moderno

Sin duda, como hemos podido ver en el ejemplo de la actualización KB31700455 de Microsoft y el impacto que ha tenido dicho patch, no solamente en el software documental de Adobe Central, sino muy posiblemente en más aplicaciones de software, la solución que se debe llevar a cabo para resolver todas las inconvenientes del software heredado consiste en migrar a un nuevo software que reemplace correctamente el anterior.

Ningún producto está totalmente libre de riesgos de seguridad, pero las nuevas aplicaciones de software siempre se desarrollan teniendo en cuenta las vulnerabilidades ya conocidas y, al ser implementadas con sus servicios de soporte correspondientes, reciben actualizaciones y correcciones en el caso de problemas o fallos inesperados.

Además, el nuevo software incluye generalmente nuevas funcionalidades, como una interfaz de usuario mejorada y niveles de rendimiento aumentadas, resultando en beneficios adicionales para la compañía. Por otro lado, si la migración a otro software es adecuadamente analizada antes de la implementación, la organización en cuestión obtendrá sin duda una solución que ofrezca las opciones necesarias para soportar efectivamente las capacidades de negocio presentes y futuras, permitiendo así que la compañía pueda crecer y evolucionar.

Fuentes:

André Klein
Consultor Freelance para DocPath

Source: http://newswire.net/newsroom/oped/00093996-riesgos-de-aplicaciones-de-software-heredadas.html

The Risks of Keeping Legacy Software Applications

(Newswire.net — October 27, 2016) — Modernizing out-of-support legacy software is generally considered a costly and long process. However, not upgrading or migrating to more modern software technology could be disastrous for any organization.

Many organizations keep using legacy software for years or even decades, and the reasons are obvious. They have invested in the product and intend to use it for as long as possible. Typically, employees have already learnt how to use the software, meaning that new software would probably involve time and additional capital in terms of training. In addition, the software may only run on a specific legacy system, which would also need an upgrade, or companies may have developed custom applications that depend on the legacy software, constituting an important discouragement to abandon it.

However, in spite of the many reasons to keep using legacy software, the disincentives are too important to ignore. In fact, two of the most important deterrents are the security risks involved and the potential financial losses due to affected business-critical operations.

The Main Disincentives of Legacy Software

Dependency on legacy platform – A legacy product may only run in a legacy environment. For example, many legacy software products are not supported under Windows 7 or newer versions. In other words, the legacy software itself may not entail a risk, but its dependency on a legacy platform still causes the company in question to be vulnerable to security traits.

Sunset of support services – At some point, the legacy software vendor generally decides to end the product´s support services, which means that, from that moment on, security risks and vulnerabilities may remain undetected or unaddressed.

As an example to illustrate this issue let’s take the case of the Adobe Central (Accelio Central / JetForm Central)legacy document software. Companies running that legacy software have detected that a new Windows server patch -–Microsoft Patch KB3170455– causes the applications to fail when printing. This situation, in many cases, is affecting business-critical document processes.

Adobe recently sunset the support services for Adobe Central, meaning that no fixes will be provided. Like any software company, Adobe communicated the sunset schedule long ago to all its customers. But did the affected companies take action? The reality is that many IT departments oversee the indirect implications that related software may have and only consider that they have no plans to modify or enhance the currently functioning software. If instead they would have planned ahead and researched other possible alternative replacement software, they would surely be in a better position.

The only solution for Adobe Central users will be to look for an adequate replacement software product ASAP, as not applying the Microsoft patch KB31700455 involves important security risks that companies can’t afford to take, as the damage of having hackers enter the business system could have an unforeseeable negative operational and business impact, starting from simple local problems, through data loss, up to data theft and fraud.

Keeping the latter in mind, it is of no doubt to a responsible business owner that applying the Microsoft patch KB31700455 would be the way to go, but how to cope with the problem that this will cause the affected business document printing processes? A quick solution is required, as the business can’t stop operating. In the meantime, until the Microsoft patch KB31700455 has been applied, the company will be exposed to a security breach.

Lack of scalability and flexibility – Using flexible and scalable applications is important for organizations, because it means that valuable resources and investments will not be lost when they need to be modified to meet new business needs. Unfortunately, typically, legacy software is unable to scale to address new business requirements.

Moreover, due to the hard-coded rules of many legacy products, the application tends to be highly inflexible and unable to keep up with the pace of business.

A good example are large companies that need to connect their legacy applications to e-commerce software. Some organizations decide to start a costly process developing individual patches for their legacy software, while the best solution would be to look for a truly scalable and modern replacement software.

Lack of regulation – The legacy software may not be and will most probably not remain compliant to new regulations. In the case of document software, important regulations must be met involving stored data, digital signature and secure data distribution, among many other aspects. And the fact is that the list of new regulatory and legal frameworks for storage, backup and distribution is growing faster than ever. For example, there is the new EU General Data Protection Regulation (GDPR), which greatly impacts compliance techniques involving data storage, and the HIPAA in the US indicates very strong requirements regarding data storage and backup methods.

The Solution: Replacement Software

Without a doubt, as we have seen in the example of Microsoft patch KB31700455 and its impact, not only on the Adobe Central document software, but possibly on quite a few others, the solution that addresses all disincentives of legacy software consists of migrating to a replacement software.

While no product can be guaranteed free of security risks, new applications are always built with the knowledge of past vulnerabilities in mind, and as new applications are implemented with their corresponding support services, upgrades and fixes are provided in the case of any unforeseen issue.

Moreover, new software generally comes with new features, enhanced GUI and improved performance creating additional business benefits. If the replacement software is adequately analyzed before implementation, then it will also be a solution which offers options that effectively support current and future capability needs, allowing the involved business processed to grow and evolve.

Sources:

Source: http://newswire.net/newsroom/oped/00093995-risks-of-keeping-legacy-software-applications.html

What Depression Really Looks Like

(Newswire.net — July 2, 2016) Centennial, CO — Diagnosing depression is often like diagnosing “chest pain,” because there are many causes of the behavioral signs and symptoms of depression. Although depression is pervasive, its treatment continues to be — in most part — reliant on a trial-and-error series of various pharmaceutical and psychological interventions. 

Symptoms of depression are easy to see – prolonged sadness, negativity, isolation, lethargy. Too often, we treat the symptoms without investigating the true culprit to the behavioral anomaly.

But, what if we could see inside the brain and find the molecular differences in brain structure and function among those who are depressed? 

It would be revolutionary, because we could target the area causing problems more specifically, and skip the trial-and-error treatment plan. 

Well, now we can. 

Theodore Henderson, MD, PhD, co-founder of Neuro-Laser Foundation based in Denver, recently authored “What Neuroimaging Can Teach us About Depression,” published in Psychiatry Advisor this month. According to Dr. Henderson, neuroimaging studies have show several neurophysiological substrates for depression. Using neuroimaging or “brain scans”, such as single photon emission computed tomography (SPECT) and positron emission tomography (PET), researchers and clinicians can now show that while patients may present with the same symptoms of depression, they can have very different processes occurring in their brains.

An estimated 6.6% of Americans suffer from depression, according to the National Institute of Mental Health. We suspect about 350 million people worldwide are affected. Yet despite all the well-meaning efforts of psychiatrists and therapists, despite the cornucopia of antidepressant medications, depression continues to be one of top medical complaints.

Depression is serious. Lives are at stake, and there’s no time to try different medications, and talk about problems. Let me suggest you discover the biology of the depression by studying your brain. At Neuro-Laser Foundation, they look at the blood flow, activity and functional performance throughout the brain. This is a part of a full diagnosis process that results in a highly-targeted treatment plan.

For example, you might find evidence of a previous traumatic brain injury (TBI), which often go undetected and untreated, causing all kinds of problems. By targeting the TBI, Dr. Henderson can reverse the brain damage using a very unique “neuro-laser” that treats the biological cause of the problem, not the symptoms.

Additionally, Dr. Henderson has more than four years of clinical experience with ketamine, an anesthetic, which rapidly and dramatically reverses depression when applied during a low-dosage infusion. Ketamine activates immediate, as well as prolonged, effects in the body. In particular, it upregulates brain-derived neurotrophic factor (BDNF).

Depression has answers, but you have to look. We invite you. Email neurolaser@gmail.com for more information, or call (720) 493-1101 for answers. 

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About Neuro-Laser Foundation

The Neuro-Laser Foundation is a non-profit organization based in Denver, Colorado, dedicated to advancing technology and treatment that will increase quality of life for people impacted by traumatic brain injury and other complex psychiatric conditions. Learn more at TBI.care.

Neuro-Laser Foundation

3979 E. Arapahoe Road
Suite 205
Centennial, CO 80112
United States
(720) 493-1101
neurolaser@gmail.com
http://www.tbi.care
Source: http://newswire.net/newsroom/oped/00093048-http-www-tbi-care-news.html

Thinking Outside the Bag

(Newswire.net — June 28, 2016) —

While cannabis still isn’t widely accepted in all communities, there are a number of people who are turning the growth of medical cannabis into a worthwhile business adventure. Medical cannabis dispensaries are popping up all over the U.S. to serve the local communities, and they don’t just benefit the people who launch them.

Increased Work in the Community

As marijuana dispensaries in Arizona and other states continue to rise, this brings further employment to the areas in which they are established. Not only does it provide the business owner with ongoing work but, more often than not, assistants and employees will also be required, creating more jobs in the area.

Establishing a dispensary can also give rise to other companies too as many owners also utilize insurance companies, payment processors and doctor recommendations alongside their service. This provides a boost to the medical cannabis dispensary while also bringing further opportunities and customers to other businesses in the area too.

A Growing Industry

In 2014, the medical marijuana industry was valued at $4 billion; as of this year, this figure looks set to quadruple to a whopping $16 billion. This rise is due to the ongoing medicinal benefits that are found within the drug along with its legalization in a number of U.S. states. This is further added to with the emergence of dispensaries across America, which continue to rise due to the profitability of the industry.

Aids Marijuana Awareness

As dispensaries are legal, it helps to promote the benefits of medical marijuana to the communities as many still remain unaware of these. Due to the controversy surrounding cannabis and its recreational use, many aren’t aware that many medical benefits have been found and dispensaries offer the education and advice to people who want to know more.

They also provide a place for people who are in need of medical marijuana to go to, legally, removing the risk of illegal sellers and the crime that is associated with them.

Assisting the Homeless

One U.S. state has also put recreational marijuana sales tax revenue to good use. In Aurora, Colorado, the Colfax Community Network is receiving money for projects which has been derived from the tax placed on recreational marijuana.

The network helps to educate families who are on a low-income and they will be receiving $220,000 of the $1.5 million that has been put aside to help homeless people in the area. Speaking about this latest venture, Julie Patterson, a spokeswoman for the city, said that they anticipate to have collected approximately $8 million from these taxes by the end of 2016. Some of this is being used in the building of a recreation center while half is being used to improve transportation in the city. Having become the first U.S. state to legalize recreational marijuana commerce in 2014, Colorado is already benefiting from the taxes in place.

With the rise of U.S. states legalizing marijuana and with the growth of dispensaries, cannabis is not only becoming more widely accepted but is also bringing money to local communities.

Karen Martinez is a student working her way towards a career as a journalist. She loves to write on topics that are different and thought provoking, and she is not afraid to speak her mind even if on topics that are sometimes even controversial.

Source: http://newswire.net/newsroom/oped/00093012-thinking-outside-the-bag.html

When Will President Park Apologize to The Vietnamese People?

(Newswire.net — June 9, 2016) —  The first step to apologizing is to admit to one’s actions and take responsibility for them. President Park has still to do so for her country’s past actions in foreign wars.

Retracing history, South Korea led by strongman President Park Chung-hee, the sitting president’s father, sent over 320,000 soldiers to fight in the Vietnam War. They came from the ROK Army and ROK Marine Corps. The first troops arrived in 1964 and for nine years until 1973, they inflicted all sorts of brutality on the Vietnamese. Among the US allies, South Korea was the largest military contingent in Vietnam, second only to the United States Forces.  The official line for helping the US was to repay them for defending South Korea in the Korean War and to solidify military alliance between the two countries.

Now it can be told that financial incentives were also a key consideration for Park to send his troops to Vietnam. It is said he even campaigned hard for the war to continue. The Johnson and Nixon administration gave over tens of billions of dollars for the soldiers but all the money was coursed through Park. Most of it was used to realize the dictator’s ambitious economic development program. Hence, from being one of the poorest countries in the 1950s, the Republic of Korea experienced rapid growth in its economy starting in the 1960s.

When the South Korean military were in Vietnam, they were given carte blanche to do as they wished. The only goal was to vanquish the enemy. And they did so, in the most inhumane of methods. The “enemy” for them was anyone Vietnam. Unarmed men, helpless women and children, and the elderly were not spared. Their stories were only revealed forty years after the war ended, when a Korean graduate student studying in a university in Hanoi became curious about the accounts she heard and started digging them up. The untold tales of massacres of entire villages were finally revealed in her articles that saw publication in a weekly newsmagazine.

Shocked and disgusted that her fellow countrymen were capable of such despicable acts, she got help in putting up the Korean-Vietnamese Peace Foundation with the aim of fostering healing of the Vietnam people survivors of war and establishing a peaceful coexistence among other people.

The stories of the Vietnam comfort women came later. It seems the Korean soldiers were not content with killing the weak and defenseless. They assaulted and raped thousands of the women, then left them with their children. Born of mixed blood, the children are called Lai Dai Han and live in the margins of society, scorned and ridiculed.

Statesmen and civic groups are asking for an apology for the Vietnam victims. But Park Geun-hye chooses to be silent, not admitting to the crimes perpetrated during her father’s regime. In the domestic arena, he was already ruthless on his opponents. In the Vietnam War, he condoned the acts of his soldiers because it is not possible for him to be unaware of what was going on. His daughter, an ultra-conservative, is bent on protecting the country’s integrity and her own father’s name. In Vietnam on a state visit in 2013, Park laid flowers on the mausoleum of Ho Chi Minh, the North Vietnam president and chairman of the Communist Party. But nary a word was said about the war. In 2001, when President Kim Dae-jung apologized to Vietnam for the acts of his people, Park criticized him for bringing shame to South Korea.

Behind the scenes, she is pushing for the government to take charge of the production of history books for schools. There are fears that it will be revised to put Park Chung-hee in a better light. In her autobiography, she wrote “The slander against my father continued, and I couldn’t just stand by and watch. As I saw it, my father had no personal ambition other than for his country, the Republic of Korea.”

 The latest insensitivity shown by Ms. Park is her praise of the Korean TV series “Descendants of the Sun,” set in a war-torn country where a Korean officer falls in love with a doctor with a peacekeeping mission. There have been debates over whether it will bother Vietnam people because it will bring back memories of the war. But Park is encouraging its showing in other countries to promote tourism.

Pres. Park always puts her own interests first. In 1960, her father received $800 million from Japan in the form of soft loans, grants and trusts. Last December, she was able to obtain another apology from Japan for the Korean comfort women and an $8.3 million payment for the victims. But she is her father’s daughter and it will be surprising if she acknowledges the sins of her country and apologize to the Vietnam people.  Still, stranger things have happened.

Source: http://newswire.net/newsroom/oped/00092876-when-will-president-park-apologize-to-the-vietnamese-people.html