Tag Archives: business

Paul Flick Shares Useful Tips On Staining Concrete Surfaces

(Newswire.net — September 6, 2017) Charlottesville, Virginia — Every property owner is expected to update the look of their home or place of business. An integral part of this necessary upkeep includes keeping the countertops, decks, patios, basement floors or driveways not only in top shape but also trendy. A way to do this is to stain concrete surfaces, a process that only becomes successful with the right technique.

Paul Flick, an entrepreneur who owns franchising company Premium Brands Services, shares his expertise on the proper way to stain concrete surfaces. Proficient in home services, Paul explains that stained concrete can be made more stylish with almost any color imaginable. However, it is only with the right approach that professional-looking results can be attained.

Partnering with professional firms that specialize in residential and commercial property painting, home improvement, and other applications, Paul underscores the importance of hiring a team of experts. Skills and experience matter in the field of concrete and acid staining, the two popularly known processes that can successfully upgrade concrete surfaces. To learn more about him, visit here.

Concrete staining typically produces a coat or colored film to transform an otherwise dull gray concrete surface into a decorative one. The texture of the surface helps predetermine if a multi-toned look is achievable. This also requires resurfacing under specific temperature or conditions so that the compound is able to dry properly, and the colors can deepen and do not wear off easily.

Acid staining, on the other hand, involves a reaction with the chemicals in the concrete to ultimately create a marble, natural stone, wood or satin effect. Acid stains ultimately mix permanently with the concrete and toughen it up against peels, chips and cracks. Acid staining requires that the steps be strictly followed, such as the use of specific application tools and the wearing of protective clothing, goggles and gloves.

In either of these processes, imparting colors that complement each other is a basic trick, says Paul. It is important to have fundamental knowledge on color mixing and matching so they do not contradict and appear uneven or fragmented on the concrete surface. As with any painting or staining job, it is imperative to perform a test before application on the actual surface. As basic rule dictates, regular maintenance is key to keeping the concrete surface good as new, Paul advises.

About Paul Flick, 360 Painting

Entrepreneur Paul Flick is known for his expertise in franchising. He is the founder and CEO of Premium Service Brands, the internationally-known company behind successful home services franchise systems like 360° Painting, Maintenance Made Simple, and Pro Lift Garage Doors. His two decades of franchising operations has led his business to $40 million in annual sales, including 93% revenue growth over the past two years. Paul’s success comes from a business structure grounded in the key principles of training, support, and comprehensive systems.

Paul Flick, 360 Painting

630 Peter Jefferson Pkwy
Charlottesville, Virginia 22911
United States
Source: http://newswire.net/newsroom/pr/00097799-paul-flick-zeroes-in-on-staining-concrete-surfaces.html

Walking the Talk of Optimized Sustainable Value Creation — Finally!

(Newswire.net — September 6, 2017) — For decades, corporate leaders have been “talking the talk” of optimized sustainable value creation.  That’s necessary but not sufficient for actually creating that value.  As a result, less than half of all publicly traded companies create shareholder value, and far fewer do so at superior levels through sustainable means.  I recently met the CEO of SuperOrg, Inc., Mark W. Sickles, who not only brought this chronic and widespread problem to my attention; he also revealed a simple, easy-to-use, and proven solution.

I was so intrigued with this new learning that I arranged an interview with Mr. Sickles to follow up with him about this breakthrough opportunity to optimize sustainable value creation.  Mr. Sickles began by emphasizing the importance of being open to the possibility that advancements in methodology and technology can enable people to do what conventional wisdom says is impossible, and that shifting to a new and better approach is not an indictment of the past, but rather our natural pursuit of continuous improvement and breakthrough.

Question: What is the root cause of this chronic and widespread problem of shareholder value destruction and sub-optimization?

Answer: In a word, unawareness. 

Question: What has been causing this unawareness? 

Answer: A lot of the cause is a focus on the wrong indicators for value creation.  For example, while there is a valid role for EBITDA, it is not a sound indicator of sustainable shareholder value creation simply because it does not account for the cost of capital and the depreciation and amortization of assets needed to sustain income.  As Warren Buffett quipped, “The tooth fairy does not pay for capital.”  So let’s stop keeping score as if she does.  This boils down to measuring profitability after deducting for both operating expenses and a charge for capital.

Question: OK, so once corporate leaders start using the right measures for sustainable value creation, what do they need to do to put more points on the board?

Answer: Lead and manage at the systems level of thought and action.

Questions: What’s your basis for saying that?

Answer: A compelling combination of theory, research, and practice developed over more than half a century.  Let’s start with the man himself, Dr. Deming, who asked to be remembered as “someone who spent his life trying to keep America from committing suicide.”  As insight into what Deming meant, consider this 1950 entry from his diary the first day of his course on methods for achieving quality: “I shall teach during the forenoons the theory of a system….”

Then in 1996, leading research on management practice led to the conclusion that “the system is the solution” and is where “the rubber meets the road” because only the systems level of leadership and management provides “deep knowledge of the web of cause and effect relationships in an organization, permitting executives to solve large and more complex problems” to create extraordinary value unattainable at the departmental/functional level.  This research also found that leading and managing at the systems level is the only way to identify and develop all the right parts of the organization necessary to achieve a state of positive synergy where the performance of the whole is both different and greater than the sum performance of its parts. 

And in 2001, we learned from Jim Collins that the CEOs and executive teams of the good-to-great companies – only 11 out of the 1,435 studied – “built a consistent system with clear constraints, but they also gave people freedom and responsibility within that system.” “They…managed the system, not the people.”

Furthermore, my own practical experiences as an executive and advisor to boards and CEOs align with these findings and reports.  Whenever corporate leaders made the shift to the systems level, the rubber did indeed meet the road in the form of extraordinary increases in sustainable value creation.

Question: Are there any other reasons why corporate leaders should shift to the systems level of thought and action?

Answer: Yes. The already substantial pressure to lead and manage at the systems level is rapidly increasing.  More people are learning every day that only a small minority of corporate leaders are optimizing shareholder value.  This increasing awareness has resulted in institutional investors mandating that board directors engage with management in ways that optimize sustainable value creation.  Doing so requires boards to shift to the systems level – often described as becoming the “strategic asset board” – in turn increasing the pressure on CEOs to do the same.  This assertion is validated by one of Collins’ key points from Good To Great: One of the most damaging trends preventing more companies from optimizing sustainable value creation is the failure of board directors to hire systems level CEOs.

Question: Given all this evidence proving that leading and managing at the systems level is essential to optimized value creation, why aren’t all corporate leaders doing it?

Answer: Because up until now, it has been very hard to do, so most people ignored it as an option and didn’t even try.

Question: You say “up until now.”  What’s changed?

Answer:  Now, all you have to do to shift to the systems level and optimize sustainable value creation is log in to SuperOrg and follow our proven process.

Equipped with our SaaS toolkit and working knowledge of its underlying methodology, corporate leaders can now build smarter, faster, and stronger organizations, quickly outpacing the competition by enabling people to do their jobs at a level of systems excellence far beyond what they could ever do on their own.  Consider this testimonial from board director and private investor Professor Dr. Hermann Eul: “SuperOrg includes the critical factors CEOs should focus on.  But more importantly, SuperOrg has integrated these factors into a simple, easy-to-use digital toolkit, enabling CEOs to manage the interdependencies of these factors at a level they could not achieve without it.”

These systematized organizations are 1) great places for employees to work, 2) great places for customers to buy, and 3) great places for shareholders to invest.  In these great places, every project, process, and resource earns more than it costs and enables a winning strategy; no other work gets designed, funded, or done.  We call these great places SuperOrgs, where sustainable value is always optimized.

Question:  Anything else?

Answer: Yes, would like to suggest the question for corporate leaders to ask is not, “Should we SuperOrg our business?” but rather, “Why wouldn’t we SuperOrg our business?”


For more information, or to contact Mr. Sickles, visit http://www.superorg.solutions

Source: http://newswire.net/newsroom/interview/00097796-walking-the-talk-of-optimized-sustainable-value-creation-finally.html

5 Reasons Why Fast Detection of Malware on a Computer Is Important

(Newswire.net — September 5, 2017) — With science and technology advancing and developing at a rapid rate, human lives have been made so easy and simple. Machines doing all our jobs for us, different software products making it so easy to carry on with our 9-5 jobs, and the internet, so helpful. But as you would expect, there is a flipside to the coin. Cybercrime has taken over the world and more and more people are being affected by it on a daily basis. Ransomware, Adware, Viruses, Trojans, and even worms are some common terms that you must have heard of late, but one of the most dangerous malicious programs in the world right now is malware. Malware is a short name for “Malicious Software”, and the basic purpose of these harmful programs is to infiltrate the operating system of your computer without the knowledge of the user and carry out specific tasks which they are supposed to. If a malware wants to steal your critical information and other sensitive credentials like your passwords etc., it is called a Spyware, but it is not limited to that. All things considered, if malware is supposed to be this dangerous and potentially catastrophic, it is imperative that they are detected at the earliest, but if you’re still not convinced, let us break it down for you how important fast detection of malware is.

To mitigate the disaster:

Malware programs are intended for scanning, infiltrating, and accessing your sensitive information. Of course, when a hacker has access to your credentials and your private information, you know they are not going to just look at it, they are going to use it, manipulate it, and cause you trouble in the longer run. In this particular, even if you use any software to remove that malware, by the time you do that, it will already have been a bit too late. That’s why quick and robust detection of the malware programs is necessary to mitigate the disaster and face fewer problems.

Prevention is better than cure, but:

It’s true you should always tread carefully on the internet because you don’t know, you could potentially endanger your computer by clicking on emails or downloading files that are safe havens for malware programs. But in case you accidentally allow malware to infect your computer, the next best thing is to get rid of as soon as possible. In this regard, try installing antivirus software that offers real-time detection so that you don’t have to scan for vulnerabilities every now and then.

Malware can make your computer sluggish:

If you think your computer isn’t operating at its full capacity even when you’ve optimized it to perform better, error logs, garbage stored on your computer, and extra applications consuming space on your hard drive might not be the only cause for this. In fact, malware programs are responsible for speeding down your computer, because instead of your computer assigning its resources to important applications and processes, malware snatches those power resources for themselves. But the earlier you detect them, you can get rid of them without causing much harm.

These programs can cost you, FINANCIALLY:

It doesn’t matter if you are a multinational company or a kid using his pc at home, malware can affect us all. But as they say, the bigger you are, the harder you fall, so if you have more sensitive information on your system, stealing that information will be like a hacker’s wild dream. So scan your system for malware every once in a while.

Pesky ads:

Some malware programs cause your pc to randomly display pop-up ads at unusual times. These ads can be related to, or completely unrelated to whatever you may be doing on your computer and can cause your computer to slow down. Not to mention the irritation it causes. This type of malware is called adware or bloatware and can lead to potentially more harmful activities by the malware program.

Source: http://newswire.net/newsroom/blog-post/00097772-5-reasons-why-fast-detection-of-malware-on-a-computer-is-important.html

Brian Ladin of Delos Shipping Shares Viewpoint on eLoran

(Newswire.net — August 16, 2017) Dallas, Texas — Alarmed by the series of threats that have jeopardized international vessels and ships, the marine and shipping industries in the United States and the rest of the world unequivocally agree: there is a need for an alternate navigation technology to combat the attacks.

As a major industry player, Brian Ladin affirms the importance of employing a more secure navigation system that effectively deters the threats. For his marine investment firm Delos Shipping that deals with investments on ships and vessels on a daily basis, the fact cannot be overstated.

Statistically, roughly 90% of world trade utilizes sea transport. Unlike aircraft, ships do not have a back-up navigation system. When their GPS stops functioning, companies risk collision on the waters or running onto and getting stuck on land—not exactly the kind of journey businessmen and investors expect. To learn more about Brian, visit here.

Just this year, South Korean fishing vessels, A.P. Moller-Maersk and a ship in the Black Sea along with 20 more encountered serious signal issues. After an extensive investigation and much deliberation, experts believed that hackers apparently tried to access the vessels’ systems which, apparently, were not invulnerable to cyberattacks.

The answer, according to authorities in the field, is reminiscent of the high-value World War II navigation instrument produced and utilized by the U.S., the Enhanced Long-Range Navigation. The development of the eLORAN, as spearheaded by South Korea, is essentially hinged on an enhanced version of the LORAN as an advanced hyperbolic radio navigation system. Its major features include top-value receiver-transmitter for improved navigation accuracy and precision; usefulness for securing a vessel in the event of degraded or unavailable GPS; and pulses for transmitting DGPS corrections and other auxiliary data.

The eLORAN is reported to have an average signal that is estimated to be “1.3 million times stronger than a GPS signal” and it will entail a heavily powered transmitter, massive and powerful antenna to detect, spoof or jam it.

Delos Shipping has the primary aim of seeking and landing investment opportunities worldwide and making those smart investments work for vessel acquisitions, sale-leasebacks and similar dealings. To this end, Brian believes security is a necessary part of the equation—and that, given its navigation security-enhancing features as lauded by its developers, the eLORAN could very well be a welcome development.

About Brian Ladin

Brian D. Ladin is a Chartered Financial Analyst and founder of Delos Shipping, an investment firm for the Marine Shipping industry. Backed by a brilliant research team and an extensive network of industry insiders, his firm is in the business of finding vessel acquisitions for investment as well as tankers, containers and offshore vessels for sale-leasebacks. Prior to establishing Delos Shipping as a global business, Brian held top positions in investment companies and hedge fund firms Talisman Capital and Bonanza Capital. His work with the latter enabled him to acquire over $100 million in profit from the Euroseas acquisition and IPO.

Brian Ladin

3889 Maple Avenue
Suite 125
Dallas, Texas 75219
United States
(214) 466 – 2030
Source: http://newswire.net/newsroom/pr/00097548-brian-ladin-of-delos-shipping-shares-viewpoint-on-eloran.html

How Can You Make Money from Your Website?

(Newswire.net — September 6, 2017) — Possibly one of the coolest things about being a webmaster today is that you are able to make a profit from your website.

How much can you make?

To be honest, I think most people are surprised at how much webmasters stand to make when they find out that webmasters can make money from websites.

The main source of income that comes from making money from websites comes from what is known as website monetization.

What is website monetization?

Website monetizeation is making money from buying and selling links to other webmasters. Webmasters can also make money from the unique traffic that having these links bring.

Let me explain some more.

The main reason why webmasters would even consider buying links or selling links is due to the way that the search engine index works.

Websites which have a good ranking within the search engine’s ranking algorithms are almost guaranteed a large amount of daily unique visitors.

Webmasters who have these top ranked websites often have web services like Google’s AdWords or AdSense. Which allows them to make money depending on how many people visit the website, the more people that visit the site the more money they receive for advertising.

So what does this have to do with links?

Let’s go back to the way the search engine works, the higher ranking that the website has the higher it places on the search results.

One of the key factors that the search engine takes into account is the peer worth of the website it is indexing.

Meaning that if the website is within good standings within its niche group then the search engine algorithm will give it a better ranking or PageRank.

The quickest way to make sure that a websites PR (PageRank) is as high as it can be, is to influence all the factors of the search engine algorithm that we as webmasters can without being punished for breaking rules.

Over years many webmasters have discovered that the most effective way to manipulate the search algorithm is to make use of link building, which doesn’t only just boost one webmaster’s sites standings but also the other websites that the webmaster chooses to backlink to.

Now, I can understand that because it increases everyone’s standings that it can be viewed as not giving a webmaster a distinct advantage, which is not true.

The purpose of using links is to link new content on a new website to content on a reputable site for instance like Forbes.com

Once the two sites are linked the newer/lower site will receive a boost in traffic and ranking factors due to the fact that it is linked to a reputable site.

If you are starting out, you will want to get your site to a reputable point as then you can get an income from services like AdWords and AdSense, as well as allowing other websites to link to your website which they will often pay you for the links. 

Source: http://newswire.net/newsroom/blog-post/00097783-how-can-you-make-money-from-your-website.html

Heating and Cooling Provider Offers Furnace Air Humidifier

(Newswire.net — September 5, 2017) Joliet, IL — PDM Plumbing, Heating & Cooling believes homeowners and occupants of commercial buildings should be aware the heating and air conditioning systems they have in their homes and buildings do more than control interior temperatures. They also dry out the air to uncomfortable and unhealthy levels. The solution could be as easy as installing a whole house humidifier in Illinois.

“We’ve built our business and reputation over the past 132 years by giving our commercial, residential, government and other customers superior service, including making the latest technologies available to make their lives better,” according to a PDM Plumbing, Heating & Cooling spokesman. “After installing a furnace humidifier in Joliet IL, a family or the occupants of a commercial facility will experience the difference humidified air makes on their health and on how comfortable their indoor environment suddenly feels.”

Low humidity levels can increase a person’s likelihood of getting colds, the flu and respiratory ailments. For individuals with allergies and asthma, dry air can aggravate the symptoms. Other health issues associated with low-humidity include: bloody noses; sore throats; itchy and cracked skin; and dry, itchy eyes. 

As humidity levels drop and air dries, it causes your skin to dry through the process of evaporation. Moisture evaporating from your skin causes you to feel cooler. During winter months, the natural response to feeling cooler is to raise your thermostat to heat the air and dry it out even more. Not only does it make you feel uncomfortable, but it also increases energy bills by causing your heating system to work more.

Adding moisture to the indoor air you breathe has health benefits in addition to making your indoor environment more comfortable and lowering heating bills. However, letting the air dry out too much is not the answer to safe and healthy air quality. Maintaining the proper humidity levels in your home or office benefits not only your skin, sinuses and respiratory system, but you will also see how it prevents wood floors and furniture from drying out and cracking.

The technical staff at PDM Plumbing, Heating & Cooling advises residential and commercial customers that the key to healthy and comfortable interior environments is controlling humidity levels, particularly during winter months. When HVAC systems draw cold outdoor air into buildings and heat it, this process reduces the air’s relative humidity. Installing Aprilaire and Honeywell humidifiers controls indoor relative humidity for a healthier, energy efficient and comfortable lifestyle.

The PDM Plumbing, Heating & Cooling HVAC craftsmen provide various services for residential and commercial properties. Learn about the available furnace air humidifiers and other heating and ac services options by visiting their website at www.pdmsince1885.com or call 1-815-726-6264.  

About PDM Plumbing, Heating, Cooling

PDM Plumbing, Heating & Cooling has been the leading Joliet commercial plumbing heating air conditioning service since 1885. Its award-winning commitment to customer satisfaction and superior service makes it the company to call in the southwest suburbs of Chicago.

PDM Plumbing, Heating, Cooling

467 Ruby Street
Joliet, IL 60435
United States
Source: http://newswire.net/newsroom/pr/00097762-furnace-air-humidifiers-for-air-quality.html

Joliet HVAC Company Introduces UV Germicidal Irradiation

(Newswire.net — September 5, 2017) Joliet, IL — PDM Plumbing, Heating & Cooling has been coming up with solutions for the problems experienced by its residential and commercial customers for 132-years by offering quality products, superior craftsmanship and unsurpassed reliability. Indoor air quality is a problem it is currently addressing for many of its customers with commercial HVAC in Illinois and resolving with the latest in air quality technology.

“Air handler coils in commercial buildings are breeding grounds for mold,” according to a spokesman for PDM Plumbing, Heating & Cooling. “Mold and airborne diseases, such as influenza and the common cold, are spread throughout a building by otherwise-properly functioning ventilation systems. We offer solutions that address these and other issues building owners and managers have with air quality.”

An ultraviolet germicidal irradiation light can be installed in HVAC air handlers or in ducts. Air circulating through irradiated zones created by the lights comes out cleaner when airborne bacteria, viruses and other pathogens that are harmful to people are killed. It can be used in offices, restaurants, medical centers, retail stores, schools, government buildings and other types of commercial structures. While other companies focus only on proper ventilation, PDM Plumbing, Heating & Cooling understands the importance of also addressing indoor air quality.

Technology to improve air quality is not limited to only one or two installation options. PDM technicians and air quality experts have solutions that solve the problem at its source. Installing a furnace UV light in Joliet IL sterilizes coils to destroy and prevent the growth of mold. A properly installed and maintained UV light system also addresses health issues caused by volatile organic compounds. 

VOC’s are airborne as gases originating from cleaners, pains, furniture, disinfectants and other chemicals commonly found in commercial buildings. UV-light systems reduce the levels of VOCs to improve the quality of indoor air. When UV-light systems are combined with titanium dioxide and activated carbon, harmful VOC molecules are neutralized and absorbed. The result is cleaner air in commercial environments and fewer complaints of irritated eyes, noses and throats from building occupants. 

An added benefit of a clean-air system installed by a Joliet commercial plumbing heating air conditioning service is improved energy efficiency. Commercial property managers can expect to experience lower energy bills and reduced maintenance costs.

This ultraviolet germicidal irradiation service is available for commercial companies throughout the southwest suburbs of Illinois. Visit the PDM Plumbing, Heating & Cooling website at www.pdmsince1885.com for further information or call 1-815-726-6264 to speak with a representative. 

About PDM Plumbing, Heating, Cooling

PDM Plumbing, Heating & Cooling has assembled an award-winning team to continue offering residential and commercial customers in Joliet and nearby communities superior HVAC services and equipment. The company’s commitment to its customers dates back to its founding in 1885 and includes a customer satisfaction guarantee on all work.

PDM Plumbing, Heating, Cooling

467 Ruby Street
Joliet, IL 60435
United States
Source: http://newswire.net/newsroom/pr/00097761-uv-germicidal-irradiation-service-announced.html

It's the PROBLEMS that produce SUPERHEROES in Business

(Newswire.net — September 4, 2017) Clearfield, UT — Have you ever taken the opportunity to brag about the incredible customer service you received at a restaurant, retail store or other business?  Think about which stories that you have passed on to others. Without hearing the story, I can tell you it all started with a PROBLEM. 


A couple years ago I was involved with a business lunch at a local restaurant. While discussing a sales opportunity the waitress walked by our table, slipped and threw a tray with 2 glasses of cranberry juice hitting me right in the chest.  I was wearing a white shirt with my tie and suit.  The shirt was instantly cranberry colored.  The waitr

ess didn’t say a word just ran off. (I assumed to get some towels etc.)  We began cleaning it upourselves and the waitress did come back a few minutes later with some towels.  She also said that the cranberry juices were going to be free and I wouldn’t have topay for them. . . I actually laughed.  One of the guys at our table was angry. (more so than I, even though he didn’t receive any of the juice surprise.)    He told the waitress that she had no idea how to solve a problem and that she should just go away.  


Luckily a manager came by and saw the exchange. The manager instantly had three other people there cleaning up.  He let me know that they would also dry-clean my clothes for me. But inquired as to my schedule for the rest of the day. I did let him know that I had a seminar that I would need to speak at in a couple hours. He immediately asked my shirt size and if it would be okay if he ran

to a nearby Nordstrom’s, and purchased a new shirt and tie for me.  By the time, we finished our meals he had a top of the line shirt and tie back and ready for me. He then again asked to dry-clean my clothes for me.  Later that day he called me and asked how the presentation went and again apologized.  He checked back with me several other times.  Today, we are still friends and I take business associates to his restaurant many times each month. I telleveryone that they have the best customer service. 




         Without this problem, do you think I would still remember that business lunch several years later?  He took an accident and made it into a relationship. This story has been told and retold many times emphasizing the HEROIC efforts of this restaurant manager. 

         In today’s busy, over-stimulated atmosphere, we often hear business executives seeking for solutions to making a connection with their clients or customers.  They often wonder if they have the right content or relevant message that will break through the clutter and connect.


Perhaps Problem solving in an extraordinary fashion can be a kick-off to going viral.   

Don’t overlook this opportunity:


Decide with your team which possible accidents or problems need to be solved in an extraordinary fashion to gain positive


works better when it is planned.

Quite often when a problem occurs, it is urgent – and we jump to see how quick we can correct the issue.  We feel the urgency and realize that sometimes our arsenal for solving issues quickly is limited.

BUT, . . what if instead, you took the time to brainstorm possible issues that could arise and also planned methods to solve them in an extraordinary fashion.  Instead of being reactionary to critical issues, you are now proactive providing methods and tools to solve issues, problems and concerns.   


Every problem should be considered an opportunity for a positive message about your company to GO VIRAL!

Possible Examples:

  • Check does not get mailed on time.
  • Wrong product mailed out.
  • Appointment missed.
  • Wrong price was charged
  • Price was double charged
  • Meeting inadvertently cancelled
  • Etc. 


Years ago, while leading the marketing and public relations for a $2 billion-dollar grocery entity, we found that quite often our key store leaders were missing this opportunity.

As a customer would return a gallon of milk that they deemed unusable, some leaders would do the following:

Leader Action

Possible Result

Leader Sniffs the gallon milk

Customer feels untrusted

Leader Checks closely the cap or receipt

Customer feels accused of doing something wrong

Or – the leader notices that the cap on the milk is from a competitor store.  Accuses customer of trying to steal.

Customer is offended and angry.

Leader tells a cashier to give them their money back.

Customer feels that they have been passed to an underling



  • Customer is a single parent. The kids were pouring milk on their cereal before school.  When they noticed the off taste, or smell they threw away the cereal in the bowels.  The mom wanted to make sure they had breakfast so she had to pay more and run them thru the fast-food drive-thru. This made them late to school so she had to go into the office and check each child in.  This resulted in her being late to her job and her boss chewed her out for being tardy.
  • When mom comes to the store to return the milk, she has had to spend extra money on the ruined cereal and the fast-food breakfast.  She is feeling beat down for the extra time it took to check the kids into school and the brow-beating she got from her job.  She wants to hurry and get this solved so she can have a better day tomorrow.


What if we had a BUSINESS SUPERHERO handling any issues that occurred in the stores?

Business SuperHero Action

Possible Result

SUPERHERO apologizes

Customer feels understood

SUPERHERO immediately PERSONALLY goes and gets them a replacement gallon of milk and also a box of their favorite cereal and maybe some bananas to slice on top.

Customer feels that some of the extra money they had to spend on this is being replaced.

Or – SUPERHERO notices that the cap on the milk is from a competitor store.  ** HAS FUN jokingly saying I am glad you brought the competitors bad milk here – we would want you to have our best milk not theirs.

Customer does not feel embarrassed and a relationship starts to form as they share a laugh.

SUPERHERO personally handles all aspects of the return and let them know how sorry they are for causing any problems in their week.

Customer feels that solving her issue must be important for a leader to personally handle all aspects.

          Take the time to do your own research by asking friends, family business associates etc. “What was the best customer service experience you ever had?”. I am positive you will see the same results. .  they remember when a problem occurred and was then solved in an extraordinary fashion.




About Steve Reich

Steve Reich, Corporate Executive Leader, Entrepreneur, Best Selling Author, Speaker, Mentor Master Trainer – Guerrilla Marketing, Founder and President of R Marketing Dept. Steve Reich, was born to do marketing with his creativity and understanding of client and customer personalities and motives. Reich focuses his time and efforts in helping businesses make emotional connections that produce results. Using Guerrilla Marketing methods, Reich teaches unconventional exciting and viral methods to get noticed and become newsworthy. R Marketing Department – Creative executives focus on teaching Marketing and Public Relations skills and techniques. Using Guerrilla Marketing methods, R marketing Dept. has helped many businesses to reach new levels in profits and sales. Some of the efforts include the following courses: PR University – Focuses on helping businesses become newsworthy and get 3rd party recommendations and endorsements. From media coverage to Opinion leader-recommendations, PR University puts your company on the map. Product Launch Academy – Focuses on assisting companies launch new products in the marketplace. From nutritional labeling to retail buyer connections this program is extremely helpful in bypassing costly trial and error. With many relationships with large and small retail organizations, this program has been incredible in helping new products get into retail distribution and produce high sales and profits.

Steve Reich

1266 South Legend Hillds Drive
Suite B3
Clearfield, UTah 84015
United States
Source: http://newswire.net/newsroom/pr/00097757-http-www-rmarketingdept-com.html

Program Could Stop Repeat Offenders From Deadly Drunk Driving

(Newswire.net — September 2, 2017) — Drunk driving is not just illegal, it’s deadly – but most people caught drunk behind the wheel are repeat offenders. This means that something about our current system of punishment, from ticketing to short jail stays, isn’t working. We need a better system if we’re going to change offender behavior.

One program, developed over a decade ago in South Dakota but ignored for too long, promises a solution – immediate consequences instead of delayed ones. Known as 27/7 Sobriety, this drunk driving program offers a measured but certain approach to infractions.

Detecting Drunk Driving

Drunk driving is a common infraction, in part because people know they can do it without getting caught. And once they escape detection, even a single time, the temptation to drive under the influence yet again is hard to resist. Add to this the fact that drinking is a normal and legal behavior in its own right and that deterrents are minimal, especially for those making the decision when already inebriated.

Most drunk driving detection hinges on a limited number of approaches. Some individuals are caught in the stereotypical way – they’re pulled over for erratic driving. In other cases, police catch drivers at DUI check points. Unfortunately, people often know when and where checkpoints will take place, making them easier to avoid.

Strategies for Safety

Obviously, random stops and checkpoints won’t work for creating safer roads – we already use those systems and, still, too many incidents of drunk driving end in injury, property damage, or even death. And when that happens, it often leads to an expensive, drawn out court case as those affected fight for damages and the guilty party lingers on bail, surrendering their license but largely unmonitored. Consequences remain uncertain, poised in the distant future. That’s a problem for impulse-driven offenders and that’s where 24/7 Sobriety comes in.

24/7 Sobriety focuses on the offender’s relationship with alcohol, rather than the specific infraction of drunk driving by requiring individuals to remain sober for the length of the program. Participants take mandatory breathalyzer test twice a day and failing any test results in 12-36 hours in jail – immediately. Though the program typically lasts less than a year, two years out, rearrests remain rare and more than 99% of participants attend every required test.

No Alternatives

Compared to other options, such as allowing offenders to use breathalyzer locks, the 24/7 Sobriety program succeeds because not only does it offer immediate consequences for drunk driving, it addresses drinking as a problematic, antisocial behavior impacting the community. And because the individual involved is not permitted to drink at all during the duration of the program, the focus becomes one of recovery from alcoholism, not punishment for drunk driving. Focusing on the drinking aspect changes the dynamics of long-term prevention.

Currently, 24/7 Sobriety exists primarily as a pilot program in a few areas, including Woodbury County, Iowa, Helena, Montana, and Minot, North Dakota, among others. With increased awareness of the program’s results, however, we can expect more states to take up this stricter approach to drunk driving management. It could be the solution that finally makes our roads safer.

Source: http://newswire.net/newsroom/blog-post/00097747-program-could-stop-repeat-offenders-from-deadly-drunk-driving.html

Your Car Insurance Policy Isn't What You Think It Is

(Newswire.net — September 2, 2017) — Car insurance is an unavoidable expense if you drive a car. There’s plenty of advice out there for how to choose the right company, but even when you have the best policy, you might be surprised to know how it actually works.

The two types of car insurance: fault and no-fault

Who pays for damages after a car accident? You might think the responsibility always falls on the person at fault, but that’s not always true. Traditional liability insurance works that way, but there’s another type of insurance that works differently. It’s called “no-fault” insurance, or personal injury protection (PIP).

With no-fault insurance, each party involved in an accident is covered by their own policy. Whatever your damages are, your insurance policy pays – not the other party. Fault is not factored into the equation to determine who pays.

Car insurance requirements vary by state, so if you don’t live in a state that requires no-fault insurance, you probably didn’t know it existed.

Sometimes no-fault coverage is required

In some areas, like Washington DC, PIP coverage is required, and the no-fault rules are imposed. As this lawyer explains, “When an accident happens, you are required to first recover compensation from your own auto insurer under your PIP policy. This PIP coverage will pay for your medical costs and your lost wages no matter who was at fault for the accident.”

He also points out an important detail, “While no-fault insurance provides you with more coverage than you might otherwise have if you caused a car accident, it also curtails your right to make a claim against another driver who caused you harm.”

In this sense, it’s easier to sue other drivers for damages in states that don’t require no-fault coverage.

Recovering damages in no-fault states

If your no-fault insurance doesn’t cover all of your expenses, you might have a difficult time recovering the remainder from the other driver. Although your rights are limited, it doesn’t mean you can’t pursue a claim. You can pursue a claim against the other driver if:

  • You sustained injuries that caused disfigurement or permanent scarring
  • Your injuries substantially impaired your abilities
  • Your daily activities have been disrupted for at least 180 days
  • Your medical bills exceed what your PIP benefits will cover

The downside to no-fault states

Unfortunately, insurance fraud is common in no-fault states. Some people stage accidents in order to make claims under the no-fault PIP coverage. Since PIP coverage provides up to $10,000 in medical costs, some unscrupulous healthcare providers make the claims but provide no medical treatment, billing insurance companies and paying off the drivers who staged the crash.

As a result, insurance premiums go up for everyone.

Rental car insurance is more complex

Many people have credit cards that provide collision coverage for rental cars, so they decline the collision coverage at the rental car counter. However, policies change frequently, and you need to know the details before you say, “no thanks.”

If you’re going to decline the insurance offered by the rental car company because your own policy covers it, consider that “loss of use” fees may not be covered by your policy. If you damage your rental car and it’s out of commission while being repaired, you’re going to owe the rental car company a daily fee for each day it’s unusable.

You also need to be aware of your limits. If your car at home is 20 years old, and you’re renting a new car, your policy limits might not cover damage to your rental car.

Be diligent and know your policies

Whether you’re renting a car on vacation, or choosing a policy for your own car, be sure you read all of the fine print before signing any contracts. Don’t take it for granted that the person at the counter will explain everything to you. Often, they aren’t trained enough to know all of the details. They’re sales people who want you to upgrade your rental car and purchase all of their extras. There’s a line behind you, and they don’t have time to hold your hand.

Source: http://newswire.net/newsroom/blog-post/00097746-your-car-insurance-policy-isn-t-what-you-think-it-is.html